Actor/Wooden Statue, Hayden Christensen, in his first significant non-Vader film since STAR WARS III, led the Box Office with his new film JUMPER over the three-day President’s Day weekend, earning $27.2M.

SOURCE: Box Office Mojo

Retail stores have utilized the power of cinema to promote their brand. In a recent in-theatre study, recall of a retail cinema ad was extremely high.

62% of moviegoers recalled an ad for retail that ran in Screenvision theatres. The study also found that 76% of moviegoers who recalled the ad said they "liked" the ad and 81% of moviegoers said it was "appropriate" to see the ad in a movie theatre.

Screenvision and Lieberman Research Group partnered to conduct this consumer research study. Moviegoers were interviewed about their recall and reactions to advertising in Screenvision theatres during the month of December 2007.

To learn more about cinema recall and the power of cinema, contact your Screenvision sales representative.

SOURCE: Lieberman Research, December 2007; in-theatre research study, n=237