screen vision
In This Issue...

SPIDEY, SHREK, PIRATES: THE BLOCKBUSTERS ARE ROLLING AND COMING SOON…HARRY POTTER!

YOUR BRAND BECOMES A STAR ON THE 40-FOOT SCREEN

A WORD FROM OUR CUSTOMERS
Our clients tell you about their experience
advertising with Screenvision Direct


DID YOU KNOW?

LOBBY PROMOTIONS WITH ON-SCREEN ADS GENERATE
STRONGER BUSINESS AWARENESS


GREAT FILMS YOU DON’T WANT TO MISS

Blockbusters are rolling soon

Your Screenvision Direct rep can put you on the screen with all the big blockbusters. Harry Potter is waiting to explode onto movie screens around the world as this summer has made movie history.

Led by Pirates of the Caribbean: At World’s End, the Memorial Day weekend tally topped $255 million, making Hollywood history. Both the media and the public love a winner, especially as summer blockbusters compete for first place.

Interest in entertainment statistics has exploded. Most observers say it started in 1993 when Jurassic Park opened with a then-record of $50 million weekend. Whether driven by a simple fascination with big money or the sense that anyone can be a Hollywood insider, the expanding obsession with movie statistics acts as a lens on the national psyche, magnifying America’s innate love of competition and crowning a winner.

The summer season kicked-off with record breaking films. Spider-Man 3 holds the title as biggest opening weekend, Shrek the Third broke its prequel’s record of greatest animated film opening and those amazing treasure seeking Pirates took in enough loot for a record breaking Memorial Day Weekend. The Ocean’s Thirteen gang engineered a Box Office heist capturing the top stop on opening weekend. For those too young for the casinos, the fifth installment of Harry Potter will thrill kids of all ages in just a few days.

Your Screenvision Direct Media Representative can fill you in on how to put your business on screen starting this summer and carrying through the incredible lineup all year. These success stories thus far have contributed to the 2007 Box Office. The overall domestic box office is up more than 10 percent year-to-year since May, a sign that the summer sequel formula is working for Hollywood. That means more customers for you, too!

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Creating Top-Of-Mind Awareness (TOMA)

It’s a fact: Frequent moviegoers find cinema advertising more acceptable than TV ads, and that’s not all. In the 2007 Arbitron Cinema Advertising Study more than half of frequent moviegoers said that they enjoy going to the movies more than they did one year ago.

As advertising interest declines for the old, passive media of radio, TV and newspaper, cinema ads excites the viewer’s attention while they relax and get ready for the highest form of entertainment in the world, the movies. Your billboard-sized ad, coupled with surround sound, dominates the environment of the theatre with exciting images that showcase your business.

Screenvision Direct’s writers and artists bring your company’s message to life with exciting ads that are high-impact, engaging and commands attention.

Your Screenvision Direct rep will personally craft a plan to maximize your on-screen advertising for optimum impact.

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A Word From Our Customers

wholly-guacomole mexican grille"I consider my cinema ad the best advertising investment I have made. I feel it has really helped our restaurant maintain awareness with our customers and reach new customers as well. I would like to express that utilizing Screenvision Direct’s program over the years has proven to be extremely beneficial."

Al Rey
Wholly Guacamole Mexican Grille
Greensboro, North Carolina


dairy queen"I would highly recommend participating in the advertising program with Screenvision Direct. My Dairy Queen store has seen a 30% business increase directly related to our relationship with your company. My Screenvision rep is professional and has taken care of me to make our campaign successful."

John Verhovic
Dairy Queen
Columbus, Ohio





Great Films

Put your brand on the big screen and be part of Hollywood’s star power at the box office. The months of July and August are exploding with major blockbusters! Transformers due July 3rd, was named the best as-yet-unseen summer film at this year’s MTV Movie Awards. Millions of consumers will continue to gather at the theatres to see the new releases this summer and beyond.

While the summer continues to heat up, it’s not too soon to start planning for a cool array of sensational movies lined up to be released this fall. Enjoy the following list of our picks for every weekend from now through September!

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Live Free or Die Hard
Release date: June 29
Cast: Bruce Willis, Justin Long
Hero John McClane returns to battle an Internet terrorist organization plotting an attack on the country's computer infrastructure to cripple the nation.

Ratatouille
Release date: June 29
Cast: Patton Oswalt, Brad Garrett, Janeane Garofalo
A young rat fantasizes of becoming a French chef despite his family’s wishes and the obvious problem of being an unwanted visitor in the kitchen.

Transformers
Release date: July 3
Cast: Josh Duhamel, Bernie Mac, Megan Fox
The compelling saga of the Autobots versus the Decepticons and its legendary characters Optimus Prime and Megatron, battle it out on earth.

Harry Potter and the Order of the Phoenix
Release date: July 13
Cast: Daniel Radcliffe, Emma Watson, Rupert Grint
Harry Potter returns to Hogwarts and discovers that much of the wizard community is in denial about his encounter with the evil Lord Voldemort, preferring to turn a blind eye to the news that Voldemort has returned.

Hairspray
Release date: July 20
Cast: John Travolta, Amanda Bynes, Michelle Pfeiffer
An over-weight teenager lands a spot on a local Baltimore dance show proving she has all the right moves.

I Now Pronounce You Chuck and Larry
Release date: July 20
Cast: Adam Sandler, Kevin James, Jessica Biel
Two straight firefighters from Brooklyn pretend to be a gay married couple in order to receive their department’s domestic partner benefits.

The Simpsons Movie
Release date: July 27
Cast: Dan Castellaneta, Julie Kavner, Albert Brooks
Based on the longest-running animated series in history, Homer, Marge, Bart, Lisa and Maggie make their debut on the silver screen.

The Bourne Ultimatum
Release date: August 3
Cast: Matt Damon, Julia Stiles, Joan Allen
In the third chapter of the Bourne spy series, Jason Bourne returns and is desperate to uncover the final mysteries of his past.

Rush Hour 3
Release date: August 10
Cast: Jackie Chan, Chris Tucker, Roselyn Sanchez
Detective James Carter and Chief Inspector Lee get mixed up with a Chinese organization crime family in the third installment of this popular franchise.

Daddy Day Camp
Release date: August 10
Cast: Cuba Gooding Jr., Paul Rae, Richard Gant
A follow-up to the Eddie Murphy comedy "Daddy Day Care," finds two dads in yet another wild-kid adventure as they must take charge of a summer day camp.

Stardust
Release date: August 10
Cast: Robert De Niro, Michelle Pfeiffer, Claire Danes
Tristan, a young English man, goes on a quest to win the heart of his beloved Victoria. During his journey, he goes through a magical world where he faces the witch Lamia and a pirate Captain Shakespeare.

The Brothers Solomon
Release date: September 7
Cast: Will Arnett, Will Forte, Chi McBride
Two socially inept brothers try to grant their father his dying wish by providing him with a grandchild.

Mr. Woodcock
Release date: September 14
Cast: Billy Bob Thornton, Sean Williams Scott, Susan Sarandon
A young man returns home to try to stop his mom from marrying Mr. Woodcock, the gym teacher who made his life miserable in high school.

Things We Lost in the Fire
Release date: September 14
Cast: Halle Berre, Benicio Del Toro, David Duchovny
A woman’s husband dies suddenly, and she invites her husband’s troubled best friend to come live with her and her two children. As the friend starts turning his life around, he helps the fractured family confront their loss.

Good Luck Chuck
Release date: September 21
Cast: Dane Cook, Jessica Alba, Michelle Harrison
A young man realizes that after he breaks up with girlfriends, they all seem to move on and find "Mr. Right." Once his reputation gets out and he inherits the name "Good Luck Chuck," women flock to him.

The Game Plan
Release date: September 28
Cast: The Rock, Kyra Sedgwick, Roselyn Sanchez
The game plan of an NFL quarterback changes, when he discovers that he has a daughter from a previous relationship.

Live Free or Die Hard
Harry Potter
Hair Spray
Chuck And Larry
The Simpsons Movie
Bourne Ultimatum
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