Overall consumer spending may be down, but people are still going to the movies! Case in point: the success of vampire flick TWILIGHT, which earned $35.7 million its opening day, the second largest single day opening in November box office history. With the average movie ticket cost of $7, seeing a movie continues to be one of the most affordable entertainment options.
Moviegoing is America’s number one leisure activity, more popular than sporting events and theme parks combined. In a recent moviegoing study, 71% of respondents stated that their typical weekend activities include going to see a movie at the theatre. Watching a movie in the theatre is an event for most Americans; they cite the big screen, the sound quality and the overall moviegoing experience as some of the top reasons they see movies in the theatre.
So, now is the time to plan your 2009 cinema campaign. Guaranteed hits X-MEN ORIGINS: WOLVERINE, STAR TREK, TRANSFORMERS: REVENGE OF THE FALLEN, ICE AGE: DAWN OF THE DINOSAUR and G.I. JOE are set to be released next year. Be a part of the biggest movie events by advertising with Screenvision. Contact your Screenvision rep today for details.
Screenvision's digital preshow segment Hot Spot introduces moviegoers to fresh music, comedy and entertainment content. Sponsorship of these segments build brand awareness while promoting your association with exciting new entertainment programming.
Sponsors are identified with logo presence and voiceover on an animated Hot Spot graphic that runs before the content piece.
Currently in theatres is the making of Faith Hill's holiday video "Joy to the World." Previous Hot Spot segments include a compilation of impressions from comedian Frank Caliendo's stand-up routine and a behind-the-scenes look at the making of the new album from Grammy Award® winner Ludacris.
Talk to your Screenvision rep about how you can sponsor Screenvision entertainment content in 2009 and click here to check out a recent Hot Spot.
For more information on any of thesee stories and/or how you can add cinema advertising
to your media plan, contact us at 212.497.0400 or Sales@Screenvision.com
or visit Screenvision.com.
