News & Press
Screenvision Deal With Ultrastar Creates First-Ever Completely Digital Cinema Experience
New York, N.Y. - (Jan. 10, 2006)
Exclusive Agreement Pairs Screenvision’s High-Definition Digital Preshow With UltraStar’s Big-D Feature Film Projection
Deal Also Adds 102 UltraStar Screens throughout Los Angeles And San Diego Markets to Screenvision’s On-Screen Advertising Network
Screenvision, the nation’s leading in-cinema advertising company, and theatre exhibitor UltraStar are bolstering their highly-successful partnership with a new, exclusive multi-year deal. As part of the agreement, the companies will work together to install Screenvision’s leading-edge high-definition digital cinema technology for 102 UltraStar screens throughout Los Angeles and San Diego. As UltraStar is the first theatre group in the United States to offer completely digitized feature films on all of its screens, the groundbreaking installation of Screenvision’s digital preshow network will result in a movie-going experience that is 100 percent digital from the preshow beginning until the end of the feature film.
“This is an exciting point in the growth of digital cinema projection,” said Darryl Schaffer, executive vice president of exhibitor relations at Screenvision. “We have a tremendous partner in UltraStar, and are proud to be breaking ground on the 100 percent digital cinema experience with them.”
Under the terms of the new agreement, Screenvision will represent UltraStar for both on-screen advertising and in-lobby marketing and promotions.
“UltraStar has the distinction of housing the world’s largest installation of digital projection units in one given region,” said Alan Grossberg, an UltraStar executive. “Through our deal with Screenvision, we are boosting our access to local and national advertisers, and building upon our already-successful digital network. As a result, we are continuing to offer our guests the very best in high-end projection technology.”
About ScreenvisionScreenvision provides cinema-marketing solutions to national, regional and local advertising clients through on-screen sight, sound and motion (Cinema Spots), still image advertising (Cinema Slides) adn in-theatre promotional opportunities (Cinema Extensions). Screenvision is a national leading cinema network, exclusively providing Cinema Spots to advertisers on more than half of the nation's available movie screens. Screenvision's overall reach spans 91% penetration in all 50 states, 44% of all screens in A&B counties and more than half of all admissions. The company's Screenvision Direct business unit offers Cinema Slide and promotional opportunities to small and mid-sized businesses in local markets around the country. In addition to its US-based operations, Screenvision has an extensive pan-European presence. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK's leading free to air commercial television broadcaster with divisions operating television and cinema advertising sales and one of Europe's largest commercial television production businesses as well as a major distribution business exploiting an extensive film and program library; and Thomson (Euronext: 18453) (NYSE: TMS), the world leader in integrated solutions (technologies, equipment and services) for the entertainment and media industries.
