News & Press
Screenvision Appoints Brian Keys as General Counsel and Senior Vice President of Business Development
New York, N.Y. - (June 26, 2006)
Screenvision, the leader in cinema advertising, today announced the appointment of Brian Keys as general counsel and senior vice president of business development. Keys will be based in Screenvision’s New York office, and will direct the company’s business development policies and initiatives, and manage all corporate legal matters. The announcement was made by Matthew Kearney, president and chief executive officer of Screenvision.
Keys carries more than 12 years of legal counsel experience within the media industry. In his new role, he will utilize his extensive business and media expertise to assess new potential growth markets, and analyze promising business opportunities that will foster Screenvision’s rapidly-growing business. Additionally, in conjunction with advancing the company’s business development, Keys will handle all corporate legal matters, including mergers and acquisitions, contract negotiations, and business proposals.
“We are very pleased to welcome Brian to Screenvision’s senior management team,” said Kearney. “As our company has grown in size and stature as a result of our focused efforts on theatre innovation and multimedia integration, we saw the need to bring in an experienced in-house counselor. Brian’s business acumen and legal expertise will become tremendous assets to Screenvision, and I look forward to working with him as our company continues to establish itself as a leading force in the world of in-cinema advertising.”
Prior to joining Screenvision, Keys served as executive director of contracts for Time Warner Inc., where his responsibilities included facilitating cross-divisional development and alliances, developing contract strategies, negotiating commercial agreements, and overseeing the implementation of strategic sourcing partnerships. From 1999 to 2004, he worked as assistant general counsel for America Online, Inc., following a three-year stint as associate counsel for Warner Music Group (1996 to 1999).
A native of California, Keys graduated from Stanford University Law School in 1994, and the University of California at Berkeley (Business Administration) in 1991.
Screenvision will also continue to utilize the legal services of its long-standing outside counsel, Curtis, Mallet-Prevost, Colt & Mosle LLP.
About Screenvision (www.screenvision.com)
Headquartered in New York City, Screenvision is the nation’s leader in in-theatre advertising, providing comprehensive cinema-marketing solutions to its advertising clients through on-screen sight, sound and motion, still image advertising and intheatre promotional opportunities. With an overall penetration in all 50 states, Screenvision’s in-theatre advertising network currently includes over 14,000 screens nationwide with 67% of our screens in A&B counties. Screenvision also has a 50% or greater share in 31 of the Top 50 DMAs, including the top-ranked Boston, Chicago and New York City. On the regional level, the company's Screenvision Direct business unit offers Cinema Slide and promotional opportunities to small and midsized businesses in local markets around the country.
In addition to its U.S.-based operations, Screenvision has an extensive pan-European presence. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK's leading free to air commercial television broadcaster with divisions operating television and cinema advertising sales and one of Europe's largest commercial television production businesses as well as a major distribution business exploiting an extensive film and program library; and Thomson (Euronext Paris: 18453; NYSE: TMS), the world’s leading provider of technology, services, and systems and equipment to the media and entertainment industries.
