News & Press

Screenvision Expands Digital Advertising Network through New Multi-Year Agreement with Carmike Cinemas

New York - (Oct. 3, 2006)

Screenvision to Utilize 2K Cinema Advertising Solutions Paralleling Carmike’s Digital Cinema Rollout

Screenvision, the global leader in cinema advertising, has expanded its relationship with Columbus, Ga.-based Carmike Cinemas (NASDAQ: CKEC), the nation’s fourth largest exhibitor. As part of the agreement, Screenvision will use its technological compatibility and flexibility to display its highdefinition digital preshow through Carmike’s newly-installed 2K-level digital projection systems. The partnership with Carmike Cinemas, which operates 292 theatres in 37 states, increases Screenvision’s digital preshow distribution by at least 2,000 screens and up to 2,300 screens nationwide.

The new agreement with Carmike will boost Screenvision’s total number of digital screens featuring its preshow to nearly 6,000. With theatres in 37 States and 105 DMAs, the addition of Carmike will expand Screenvision’s digital network coverage to 43 of the top 50 DMAs and 127 of all 210 DMAs. The rollout of Screenvision’s digital network in subsequent years is expected to surpass more than 10,000 screens of the company’s total of nearly 14,400 screens nationwide.

“Carmike is a pioneer in the exhibition community, and it is leading the way in technological innovation,” said Matthew Kearney, CEO of Screenvision. “This partnership illustrates Screenvision’s ability to support exhibitors with leading-edge cinema advertising solutions as our advertising server is compatible with digital cinema projection systems designed to exhibit feature films.”

Screenvision can support any digital cinema projection system, including those deployed by such companies as Technicolor Digital Cinema and AccessIT. This provides complete flexibility for exhibitors keen to benefit from cinema advertising revenues as they deploy digital cinema installations. Carmike Cinemas is currently installing Christie/AIX projection systems.

“We are looking forward to working with Screenvision to enhance our customers’ movie going experiences with this engaging preshow program, while securing new revenue opportunities,” said Michael W. Patrick, chairman of the board, president and CEO of Carmike Cinemas. “Now we are part of Screenvision’s digital network; backed by Screenvision’s excellent salesforce, we anticipate that advertising will be a more important contributor of future revenue.”

Screenvision’s high-definition digital network allows exhibitors to present Screenvision’s unique, entertainment-based digital preshow. Screenvision is the first cinema advertising company to create a hosted format for the presentation of cinema advertising content. This hosted format creates a seamless presentation of a variety of content forms, including branded entertainment, short films, cartoons and advertising content.

“Carmike Cinemas is an exceptional exhibitor with well-positioned theatres throughout the United States,” explained Darryl Schaffer, executive vice president of exhibitor relations at Screenvision. “We are delighted they have selected our popular preshow for their audiences, which will contribute to an even more dynamic movie-going experience, increase advertisers’ options in key markets, and offer additional revenue opportunities for the exhibitor.”

The high-definition network and server technology also facilitates the screening of original and alternative content, such as film series, children’s programming, anime programming, and live sports broadcasts. As part of the company’s overall digital strategy, Screenvision also developed and launched the concept of preshow specials, including “Screenvision’s Summer Music,” “Screenvision Brings You The Beat,” and “SCREAMvision.” The concept of preshow specials is exclusive to Screenvision.

About Screenvision

Headquartered in New York, N.Y., Screenvision is the world's foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of more than 14,000 screens in over 2,300 theatre locations across all 50 States and 91% of DMAs nationwide, and delivers approximately 700 million consumer impressions annually through more than 140 theatrical circuits, including 10 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.

About Carmike Cinemas

Carmike Cinemas, Inc. is a premiere motion picture exhibitor in the United States with 295 theatres and 2,455 screens in 37 states, as of June 30, 2006. Carmike’s focus for its theatre locations is small to midsized communities with populations of fewer than 100,000. For more information, visit Carmike’s website, www.carmike.com. This press release contains forward-looking statements within the meaning of the federal securities laws. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements include statements preceded by, followed by or that include the words, “believes,” “expects,” “anticipates,” “plans,” “estimates” or similar expressions. Forward-looking statements are only predictions and are not guarantees of performance. These statements are based on beliefs and assumptions of management, which in turn are based on currently available information. An example of a forward looking statement in this press release is Carmike’s expected increase in revenue. The forward-looking statements also involve risks and uncertainties, which could cause actual results to differ materially from those contained in any forwardlooking statement. Many of these factors are beyond Carmike’s ability to control or predict. Important factors that could cause actual results to differ materially from those contained in any forward-looking statement include:

- Carmike’s ability to comply with covenants contained in our senior secured credit agreement;
- Carmike’s ability to maintain our Nasdaq listing;
- Carmike’s ability to operate at expected levels of cash flow;
- the availability of suitable motion pictures for exhibition in Carmike’s markets;
- competition in Carmike’s markets;
- competition with other forms of entertainment;
- the effect of Carmike’s leverage on our financial condition; and
- other factors, including the risk factors disclosed in Carmike’s Annual Report on Form 10-K for the year ended December 31, 2005 under the caption “Risk Factors.”

Carmike believes these forward-looking statements are reasonable; however, undue reliance should not be placed on any forward-looking statements, which are based on current expectations. Further, forwardlooking statements speak only as of the date they are made, and Carmike undertakes no obligation to update publicly any of them in light of new information or future events.