Careers
Senior Research Analyst
Company Overview
Position Title: Senior Research Analyst Reports To: Research Director
Company Overview: Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of 15,100 screens in 2,400 theater locations across all 50 states and 94% of DMAs nationwide.
Come help us meet the demand and be part of one of the advertising industry's fastest growing segments!
Position Summary:
The Senior Marketing Research Analyst will be responsible for using software tools to analyze and present Nielsen ratings/research data to sales and marketing departments.
Responsibilities:
Responsibilities include: • Execute day to day research requests for our national, regional and local sales forces • Develop new and innovative ways to analyze and present research data • Analyze competitive spending patterns for prospecting purposes • Extract and analyze data from Nielsen and other research related software (MRI, Reach and frequency tool etc.) to produce reports for sales and all business units • Participation in internal sales meetings and attend sales calls as necessary • Keep abreast of current events in the movie and advertising industries • Work on corporate wide special projects requiring market data and analysis • Lead primary research initiatives from questionnaire development through presenting results to the client and agency
Experience Required:
Qualifications include: • Bachelor’s Degree (marketing/communications major preferred) • 3+ years agency and/or media experience, television experience preferred • Thorough knowledge of MRI research • Thorough knowledge of Nielsen software (AdViews, Galaxy) • Must know how to generate ideas and new concepts • Must have strong problem solving skills • Excellent analytical skills required • Must be a creative/ strategic thinker • Very strong business writing and oral communication skills required • Strong organizational and interpersonal skills required • Must have a strong knowledge of media and the sales process • Proficient in Microsoft office (PowerPoint, Excel, Word)
Screenvision does not discriminate in hiring or employment on the basis of race, color, religious creed, national origin, sex, ancestry, age, disability or veteran status or any other basis prohibited by federal, state or local laws. AA/EOE
AA/EOE
