• Moviegoing is America's #1 leisure activity - 97% of moviegoers go with at least one other person (2009 MRI Doublebase Study)
• 2009 was the highest grossing box office year in history - nearly $10.6 billion (boxofficemojo.com)
• The average person saw 7.8 movies in 2009 (2009 NGR Moviegoing 2009)
• 1.4 billion movie tickets were sold in 2009 (boxofficemojo.com)
• 3D movies are the future - made up 3% of all releases, but nearly 20% of revenue in 2009 (NRG, American Moviegoing 2009)

• Adults are 3x more likely to go to the movies than to bars/nightclubs (2009 MRI Doublebase Study)
• More people went to the movies in 2009 than attended Theme Parks and Sporting Events combined (2009 MPAA Study)
• Screenvision reaches an average of approximately 45 million consumers per flight (Nielsen Cinema Audience Report)
• It would take over 10,500 filled to capacity Yankee Stadiums to equal the number of yearly Screenvision admissions (2010 SV Internal Data)
• Screenvision has more unique audiences than subscribers of Twitter and Netflix each month (SV Internal data, NRG American Moviegoing 2009)

• There are 39,233 movie screens in the U.S. - 82% of which sell advertising (2009 NATO, January CAC Marketplace Report)
• The Screenvision network is available in all 50 states and 93% of all DMAs (195 DMAs) (2010 SV Internal Data)
• Screenvision’s theatre network represents 10 of the top 15 exhibitor companies (2010 SV Internal Data)
• Screenvision has 100% coverage in the top 50 DMAs, 100% coverage in the top 100 DMAs, and 99% coverage in the top 150 DMAs (Jan 2010 CAC Marketplace Report)

• Moviegoers represent a younger, more diverse, and more affluent audience
  
  
  • While TV gets most of its viewing Mon-Thu, 75% of Cinema's audiences are on the weekends, a perfect complement to TV (Nielsen Media Research 2009: Interview Questions and Galaxy Explorer)
  • Similarly, Cinema's most popular time of year is during the summer months (May-Sep), when TV viewership is at a low (Nielsen Media Research 2009: Cinema Audience Report and Galaxy Explorer)
  • Screenvision has a higher concentration of A18-49 (53.3%) than all big four networks on broadcast TV (FOX - 49.5%, NBC - 43.6%, ABC - 42.1%, CBS - 33.8%) (Nielsen Media Research 2009: Cinema Audience Report and Galaxy Explorer)
  • Screenvision's median age of moviegoers is lower than all the major broadcast networks and many cable networks as well (Nielsen Media Research 2009: Cinema Audience Report and Galaxy Explorer)
  • The average HH Income of moviegoers is $80,600, which is 14% higher than the average US person (2009 MRI Doublebase Study)
  • 85% of all Hispanics and 68% of all African Americans go to the movies (NRG, American Moviegoing 2009)
• Moviegoers are out and about
  
  
  • 45% go to eat before/after the movies (Lieberman Research Group, 2006- 2009)
  • 21% go shopping before/after the movies (Lieberman Research Group, 2006- 2009)

• Music Receptivity: 96% (Lieberman Research Group, 2006-2009)
• Content Receptivity: 95% (Lieberman Research Group, 2006-2009)
• 3 out of 4 moviegoers pay attention to preshows at the movies (2009 OTX Research, The Moviegoing eXperience)
• Preshow vs. Blank Screen: 8 to 1 prefer seeing a preshow vs. blank screen (Lieberman Research Group, 2006-2009)
• 87% of moviegoers are receptive to preshow entertainment (2009 OTX Research, The Moviegoing eXperience)
• Trivia is the most recalled element of preshows with 75% of moviegoers remembering Movie Trivia (2009 OTX Research, The Moviegoing eXperience)
• Moviegoers prefer Cinema ads to TV ads by nearly a 2-to-1 margin (2009 OTX Research, The Moviegoing eXperience)

• P12-17 - 15%
• P18-34 - 31%
• P18-49 - 53%
• P25-54 - 40%

(Nielsen Media Research, Full Year 2009)